The Department of Marketing Management has announced the successful conclusion of its five-day “Salesmanship in Action” program, held from April 20 to April 24, 2026, in the University’s campus. Conceived as a platform for experiential learning, the initiative translated classroom theory into practical engagement, equipping students with vital real-world sales competencies.
The closing ceremony brought together students, faculty, and university leadership in a formal and inspiring atmosphere. Student representatives reflected on their transformative journey, highlighting how the event helped them build confidence, sharpen communication skills, and adapt to real-world challenges. They expressed deep gratitude to their instructors and the University for providing such an empowering opportunity.
In his keynote address, Manaye Adela, PhD, Academic Vice President, commended the Department for organizing a program of such practical significance. He emphasized the importance of experiential learning in higher education and praised students for their dedication and discipline. Mr. Fetene Shimelis, Faculty Dean, echoed these sentiments, noting that the event stands as a testament to the Department’s commitment to academic excellence and innovation in teaching methodologies.
The Department extended heartfelt appreciation to top management, general services, instructors, and the wider university community.
The “Salesmanship in Action” event has demonstrated the transformative power of applied learning, leaving behind a legacy of excellence, collaboration, and inspiration. The Department of Marketing Management reaffirmed its commitment to fostering impactful programs that prepare students for the dynamic demands of the professional world.
“In theory, marketing teaches value; in practice, it proves it.”
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